We have just launched an economic opportunity out of El Progreso that involves shoe retailing. We have sent one shipping container full of shoes of two grades (new and gently used) to groups of entrepreneurs who will buy the shoes in small batches at wholesale prices and sell them at retail prices, keeping the profit for themselves. The micro-economic venture is based on a hub-and-spoke model, where entrepreneurs purchase the shoes in El Progreso and fan out to small markets in rural areas outside the city, where shoes of all types and sizes are in high demand.
We anticipate selling shoes to 15-20 entrepreneur groups, representing 50-60 people, whose household income could be significantly improved by this opportunity. Our goal in year one is to send two containers, and our goal in year two is to send three.