Twenty-five people from 14 villages in Honduras have an opportunity to earn an income by meeting a market need. Just Hope is providing a way for people to buy shoes, which are very popular in Honduras, at wholesale prices. We also provide best practices for sales and financial management as they grow this venture.
The sellers will buy the shoes in small batches at wholesale prices, then sell them at retail prices in neighboring villages, keeping and investing the profit. This micro-economic venture is based on a hub-and-spoke model, where entrepreneurs purchase the shoes in Progreso and fan out to small markets in rural areas outside the city, where shoes of all types and sizes are in high demand.